Privacy
Your privacy.
The short version. JAQ is your personal assistant. It only works with what you give it, so we keep what the assistant needs to do what you ask, and nothing more. We never sell your data, we never use it to train AI models, and the people who build JAQ cannot read what you keep in your account. You can see, correct, download or delete it at any time.
1. Who we are
JAQ is run by Alxys Ltd, a company registered in England and Wales (company number 17505468), registered office 114-120 Northgate Street, Chester, CH1 2HT. We are the data controller for the personal data described in this notice, which means we decide how and why it is used. We are registered with the Information Commissioner's Office (ICO), the UK's data protection regulator, under registration number [ICO number].
Questions about your data go to [email protected].
2. What we collect
Everything in this list is tied to your account and nobody else's. Where a row says only if you switch it on, we collect nothing of that kind until you do.
| What | Where it comes from | When |
|---|---|---|
| Account details: your name, email address and profile picture. | Google or Apple, when you sign in. | Always. |
| Your assistant's settings: the name you give it, the voice you pick, your preferences, quiet hours, spending limits. | You. | Always. |
| Your conversations: what you say and type to the assistant, what it says back, and files you send it (photos, voice notes, documents) and what they contain. | You. | Always. |
| Memory: things the assistant remembers from your conversations so it can help next time (your dentist's name, that you prefer mornings). | Worked out from your conversations. | Always. You can see and edit it. |
| Money: your wallet balance, top-ups, every charge and what it was for, receipts and VAT invoices. Your card details are held by Stripe, not by us; we keep only Stripe's reference numbers for your customer record and payment method. | You, and Stripe. | Once you add a card. |
| Your JAQ phone number: the number we give you, texts and calls to and from it, voicemails, call recordings and transcripts. | You, and the people who call or text your number. | Only if you switch it on. |
| Calls the assistant makes for you: who it called, when, the recording and transcript, and what was agreed. | Created when you approve a call. | Only if you switch it on, and each call needs your yes. |
| Calendar: events from a calendar you connect, and events the assistant adds. | Google Calendar, with your permission. | Only if you switch it on. |
| Things you tell it about your life: your home address, vehicles, the people in your address book, birthdays and the like. | You. | Only if you add them. |
| Watches and reminders: things you asked it to keep an eye on (a price, an MOT date) and nudge you about. | You. | When you set one. |
| Helper jobs: the job you asked for, the address it happens at, check-in and check-out photos, ratings and any dispute. | You and the helper. | Only if you book a helper. |
| Device and usage data: the devices you sign in from, push notification tokens, IP address, browser or app version, when you signed in, and logs of what the service did. | Your device, automatically. | Always. |
| Support: what you tell us when you ask for help, and, with your consent, what we looked at to help you. | You. | When you contact us. |
| Early access list: your email address, the name you gave your assistant and the first task you typed on our website. | You, on jaq.app. | If you sign up for early access. |
We do not ask for, and do not want, special category data (health, religion, sexual orientation, ethnicity, politics, trade union membership, genetic or biometric data). If you tell the assistant something of that kind, it is stored in your account like anything else you say, under your control, and we use it only to do what you asked.
3. Features you switch on
JAQ is built so that each feature is off until you turn it on. Turning one on is your consent for the data it needs; turning it off stops new collection straight away. You can do both in Me → Features in the app.
- Your phone number. We allocate a UK mobile number to you. Calls and texts to it are handled by the assistant and stored in your account. Calls are recorded so the assistant can tell you what was said; the recording is deleted after 30 days and the transcript stays with the conversation. You can turn recording off, in which case only the transcript is kept.
- Calls for you. The assistant phones businesses on your behalf. Every call needs your approval, with the cost shown first. The assistant tells the person it calls that it is an AI assistant calling for you, and that the call is recorded.
- Calendar. You connect a Google Calendar through Google's permission screen. We read events to answer questions and avoid clashes, and add events when you ask. We never share your calendar with anyone, and we do not use it for anything else. You can disconnect it in the app or at myaccount.google.com/permissions.
- Auto top-up. When your balance drops under a level you set, we charge your card for an amount you set, up to a monthly ceiling you set.
- Helpers. When you book a helper, they see your first name, the job, the address and the time, and nothing else from your account.
- Notifications. Push, text or email nudges, with your own quiet hours. Money alerts are always sent, because they protect you.
4. Why we use it, and the legal basis
UK data protection law says we need a reason (a "lawful basis") for each thing we do with your data. These are ours.
| What we do | Lawful basis |
|---|---|
| Run your assistant: hold your conversations and memory, carry out what you ask, send and receive texts and calls, keep your diary, run watches and reminders, book helpers. | Contract: it is the service you signed up for. |
| Take payment, hold your wallet, show your statement, issue receipts and VAT invoices. | Contract, and legal obligation for tax and accounting records. |
| Features you switch on (section 3), including connecting your calendar and recording calls. | Consent, which you can withdraw at any time by switching the feature off. |
| Keep the service secure: detect fraud, abuse, nuisance calling and attempts to break in; keep logs; rate-limit. | Legitimate interests: ours and every other user's, in a safe service. We have weighed this against your privacy and keep the logs short-lived. |
| Improve the service: fix bugs, measure how features are used, in aggregate. | Legitimate interests. We use counts and totals, not your conversations. We do not use your data to train AI models. |
| Answer your support requests, with a look at your account only when you agree. | Contract and consent. |
| Tell you about important changes (terms, prices, security). | Legal obligation and legitimate interests. |
| Send you news about JAQ by email. | Consent; every email has an unsubscribe link. |
| Report helpers' earnings to HMRC; respond to lawful requests from the police, courts or regulators. | Legal obligation. |
We do not make decisions about you with legal or similarly serious effects purely by automated means. Our abuse detection can pause an account automatically; a person at JAQ reviews every pause and you can ask for a human to look again.
5. Signing in with Google or Apple
JAQ has no passwords. You sign in with your Google account (and, in the phone apps, your Apple account). When you do, Google or Apple shares your name, email address and profile picture with us. We use them only to create your JAQ account, sign you in and show who is signed in. We do not use them for advertising, we do not sell or share them, and we do not ask Google for access to your Gmail, Drive or contacts. You can remove JAQ's access at any time at myaccount.google.com/permissions (or in your Apple ID settings), and deleting your JAQ account deletes this information.
JAQ's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
6. How the assistant uses AI
Your assistant thinks using large language models made by Anthropic, and speaks using voices made by ElevenLabs. To answer you, the relevant part of your conversation (and, when needed, your memory and the file you sent) is sent to those providers and the answer comes back. We use their business services under contracts that say:
- they do not use your data to train or improve their models;
- they keep it only for as long as needed to process the request, plus a short period for abuse monitoring;
- they may not use it for anything else.
The assistant will tell anyone who asks that it is an AI, and it tells businesses it calls. It can make mistakes. Check anything that matters before you rely on it, and never treat it as a doctor, lawyer or financial adviser.
7. People you ask the assistant to contact
When the assistant calls or texts a business for you, or a helper does a job at your address, we handle a little data about other people: the business's phone number, the name of the person who answered, what was said. We do this on your behalf, so that you can get what you asked for, under our legitimate interests and yours. We keep it with your conversation, we do not use it for anything else, and we never add those people to a marketing list. At launch the assistant calls businesses, not private individuals.
If someone calls or texts your JAQ number, the assistant answers, tells them it is an AI assistant, and takes a message for you. Their number and message are stored in your account.
8. Who we share data with
We never sell personal data, and we never share it for advertising. We share it only with the companies that help us run JAQ ("processors"), who may use it only on our instructions, and in the few other situations below.
| Who | What for | Where |
|---|---|---|
| Amazon Web Services | Hosting: your account, conversations, files and backups. | London, UK |
| Anthropic | The AI models the assistant thinks with. | USA |
| ElevenLabs | The assistant's voice, and turning your voice notes into text. | USA |
| Twilio | Your phone number, texts and calls. | UK and USA |
| Stripe | Cards, payments, VAT, receipts; identity checks and payouts for helpers. | UK, Ireland and USA |
| Sign-in; your calendar if you connect it; push notifications on Android; the fonts on our website. | USA and EU | |
| Apple | Sign-in and push notifications on iPhone and Apple Watch. | USA and EU |
| Cloudflare | Protects our website and app from attack and delivers them quickly. | UK, EU and USA |
We also share data:
- with a helper you book: your first name, the job, the address and time;
- with HMRC: helpers' earnings, as the law on digital platforms requires;
- with the police, a court or a regulator when the law requires it, after checking the request is valid;
- with professional advisers (lawyers, accountants, insurers) when we need their help, under confidentiality;
- with a buyer if Alxys Ltd is sold or merges, in which case this notice would still apply and we would tell you first.
9. Where your data is kept
Your account, conversations, files and backups are stored in the United Kingdom (Amazon Web Services, London). Some of the companies in section 8 process data in the USA or the EU. When data leaves the UK we make sure it is protected to the UK standard: the EU has a UK adequacy decision; for the USA we rely on the UK Extension to the EU-US Data Privacy Framework where the provider is certified, and otherwise on the ICO's International Data Transfer Agreement or Addendum, plus encryption in transit. You can ask us for details of the safeguard that applies to a particular provider.
10. How long we keep it
| What | How long |
|---|---|
| Your account, settings, conversations, memory and files | While your account is open. You can delete any conversation, memory or file sooner. When you close your account, everything is deleted within 30 days, and from backups within 35 days. |
| Call recordings | 30 days, then deleted. Transcripts stay with the conversation. |
| Voicemails and texts to your number | With the conversation, as above. |
| Wallet, charges, receipts and VAT invoices | 6 years after the end of the tax year they relate to, as tax law requires, even after your account is closed. We keep the financial record, not your conversations. |
| Helper job records, ratings and disputes | 6 years, for the same reason, and because disputes and insurance claims can arise later. |
| Security and server logs | 90 days. |
| Support conversations | 2 years after the ticket closes. |
| Early access list | Until JAQ opens to you, or until you unsubscribe, whichever is sooner, and no longer than 12 months. |
11. How we protect it
- Everything in your account is encrypted, at rest and in transit, under an encryption key that belongs to your account alone.
- The system that builds and operates JAQ cannot read what you keep in your account. Support staff can look only when you agree, and every look is logged.
- Your card details never touch our servers; Stripe holds them.
- There are no passwords to leak: sign-in is through Google or Apple, with their protections.
- Each user's data is kept separate from every other user's at the database level.
- We keep spending limits, rate limits and abuse detection on every account, and a kill switch that can stop an account's phone activity in seconds.
- If a breach ever affects you, we will tell you and the ICO without undue delay, as the law requires.
12. Your rights
You have the right to:
- see the personal data we hold about you, and get a copy (in the app: Me → Your data → Download);
- correct anything that is wrong (most things you can edit yourself);
- delete your data, or your whole account (Me → Your data → Delete account). We keep only what tax law makes us keep;
- take your data elsewhere in a machine-readable format;
- withdraw consent for any feature you switched on, at any time, by switching it off;
- object to our use of your data under legitimate interests, and to marketing (which stops immediately);
- restrict what we do with your data while a question is sorted out;
- ask for a human to review any automated action on your account;
- complain to the ICO (section 15).
To use a right that is not in the app, email [email protected] from the address on your account. We answer within one month, free of charge.
13. Children
JAQ is for adults. You must be 18 or over to have an account. We do not knowingly collect data from anyone under 18; if we learn that we have, we delete it. If you think a child has an account, tell us at [email protected].
14. Changes to this notice
When we add a feature that uses data in a new way, we update this notice and tell you in the app before the feature is available to you; where the feature needs your consent, it stays off until you switch it on. For smaller changes we update the version and date at the top. Older versions are available on request.
15. Contact and complaints
Email [email protected], or write to Alxys Ltd, 114-120 Northgate Street, Chester, CH1 2HT. If you are not happy with our answer, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would like the chance to put it right first.
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